John Lewis sells fashion ranges from Waitrose supermarkets to support the turnaround plan
John Lewis will launch a clothing line to bring the department store back to its glory days.
The partnership, which also includes Waitrose supermarkets, will expand its Anyday line of housewares and technology products to 700 products in men’s, women’s and children’s clothing.
The brand has already had sales of nearly £ 60 million. The new collection includes leggings for £ 4 for children and sweatpants for £ 22 for women.
Turnaround plan: John Lewis boss Dame Sharon White (pictured) has already moved to more closely integrate Waitrose supermarkets and the John Lewis department stores
It will continue to sell its own branded products under the “John Lewis & Partners” label. Around 300 items will be in stock in 120 Waitrose supermarkets by the end of the month, with expansion plans.
Dame Sharon White has already made a closer integration of the two companies, including the ability to enable John Lewis’ online customers to pick up orders at Waitrose.
Pippa Wicks, Executive Director, said, ‘Designed to offer style, quality and value for money, Anyday has been our most successful house launch brand to date for a spring season.
‘The strong customer response resulted in sales of nearly £ 60 million in the first four months.’
Next week, John Lewis will announce its interim results after a record loss of £ 452 million in the year ended January 2021.
It closed 16 of its 50 branches and reorganized its headquarters, leaving thousands of employees unemployed.
The company faces a “poverty wage” rebellion after a raise petition alleged that one in five people is not receiving the “real living wage” of £ 9.50 an hour or £ 10.50 an hour in London.
John Lewis said it would raise wages to at least real living wages when profits reach £ 200 million.
Ted Baker sales are nearly a third below pre-pandemic levels as downtown shops suffer from the lack of commuters and tourists.
The fashion brand was hammered by store closings and a move away from formal and party wear last year.
In the 16 weeks leading up to August 14, store sales were 45 percent below pre-pandemic levels. Counted online, total sales are 30 percent lower than in 2019.