Shirt maker Charles Tyrwhitt is in demand for “Zoom Casual” clothing for video conferencing
Charles Tyrwhitt CEO Nick Wheeler said the company has had to quickly adapt to new styles since the initial lockdown in March
Shirt maker Charles Tyrwhitt had to sell more “Zoom Casual” clothing to survive the pandemic.
Boss Nick Wheeler said the company best known for selling suits and office shirts has had to quickly adapt to new styles since the initial lockdown in March.
Closets changed almost overnight as millions worked from home. New styles included “pajamas down” and something “pretty chic up”.
Wheeler said, “The customer is king and they choose what they want to do and you have to adapt.
“We try to give customers what they want and when they want Zoom Casual we give them Zoom Casual.”
The sale of casual wear was one of the few growth areas in retail.
Wheeler said it did better than rivals like TM Lewin, who went broke this year because 70 percent of his custom is online.
In the future, it will work with landlords to get a “fair price” on rents and keep business open. It has around 40 stores, nearly 30 in the UK.