Online fashion retailer Boohoo sold the same products at different prices for a number of its fashion brands, research found.
The price differentials include selling a coat for £ 89 at Oasis with the same product as £ 65 at Dorothy Perkins.
Another product sold on the Coast apparel website for £ 34 more than it was listed on the Dorothy Perkins website.
In images that raise questions for the retailer, the Dorothy Perkins branding also appears to have been cut off from the label of the product sold to Coast customers.
The retailer is investigating the differences between Boohoo’s own brands and says the bug was “not intended”.
A BBC investigation found that Boohoo was selling the same coat on Dorothy Perkins’ website and through the Coast brand – both owned by the fast fashion giant – at different prices
It also appears that Dorothy Perkins’ branding has been cut off from the label of the product sold to Coast customers, according to the BBC
Fashion giant Boohoo owns several different brands after buying out companies when their owners fell into management.
In February, they announced a £ 25.2 million deal to buy Dorothy Perkins, Wallis and Burton after Sir Philip Green’s Arcadia empire collapsed amid the pandemic.
The online retailer said it would buy the brands and stocks but close any 214 physical stores, franchises, or franchises with 2,450 job losses.
Fast fashion giant Boohoo, owned by billionaire Mahmud Kamani, also owns PrettyLittleThing, evil gal, MissPap, Karen Millen, Coast, and the Warehouse and Oasis brands.
The price differences between some of their brands were discovered after an investigation by the BBC.
They found a “luxury” padded coat originally sold for £ 89 at Oasis but retailed for £ 65 at Dorothy Perkins’.
The same khaki coat instead of mushrooms sold for £ 30 in Warehouse and £ 66.75 in Coast.
The price of both products has now been changed to £ 18.
Changes have also been made to the price of the coat, which was sold on both Dorothy Perkins’ and Coast’s websites. Customers were now selling the product for £ 17.
Boohoo told the BBC that “misunderstandings were not intended,” adding, “All of the Boohoo Group’s brands operate independently, so this misunderstanding was not intended as the teams have no knowledge of what is being bought and sold through the other group brands . “
The BBC investigation found that a luxury padded coat originally sold for £ 89 at Oasis but was retailed for £ 65 at Dorothy Perkins’
The same khaki coat instead of mushrooms sold for £ 30 in Warehouse and £ 66.75 in Coast
“Our internal investigation will continue and we will reevaluate any crossover stocks that are to be targeted.”
Fast fashion giant Boohoo, owned by billionaire Mahmud Kamani (pictured), also owns the PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast and Warehouse and Oasis brands
The retailer is no stranger to controversy.
Research over the past five years has revealed concerns about low wages and poor working conditions at their Leicester garment factories.
Working conditions in factories continued to improve when an outbreak of Covid broke out among workers at the beginning of the pandemic.
A damn report released last year also showed that directors were aware of supply chain issues much earlier after reporters and politicians raised the issue.
Boohoo was founded by Indian-born businessman Mahmud Kamani, 55, who started his business selling handbags at a dealer stall in Manchester before founding the company.
He recognized the potential of internet sales and founded his online retailer in 2006 with the aim of offering his own branded fashion at rock-bottom prices.
It has since become synonymous with the hugely popular but equally controversial fast fashion phenomenon.
Revenue exceeded £ 850 million in 2019, placing Mr Kamani number 131 on the Sunday Times Rich List with a family fortune of £ 1.16 billion.
Boohoo has received a comment from Mail Online.
The Indian-born billionaire started fast fashion company Boohoo from the market stall in Manchester and expanded online with his Playboy kids
Boohoo founder Mahmud Kamani, pictured at right, didn’t want to spoil his children, but instead helped them build Pretty Little Thing
Indian-born founder of fast fashion company Boohoo expanded his Manchester market stall to £ 2.6 billion.
Before Boohoo entered the steadily growing fast fashion scene, its owner Mahmud Kamani (55) sold handbags in the dealer stand.
He recognized the potential of internet sales and founded his online retailer in 2006 with the aim of offering his own branded fashion at rock-bottom prices.
It has since become synonymous with the hugely popular but equally controversial fast fashion phenomenon.
Revenue was over £ 850 million in 2019, placing Mr Kamani number 131 on the Sunday Times Rich List with a family fortune of £ 1.16 billion.
Originally from India, Mr. Kamani’s parents came to Manchester from Kenya in 1969 when his father was just two years old.
The Kamanis were forced to flee to Britain due to mounting unrest and draconian labor laws that favored local Kenyans.
The entrepreneurial Mahmud was selling handbags on a market stall. He invested his money wisely in real estate and started a wholesale business, Pinstripe, which sourced clothes from India.
In the early 2000s, the company sold £ 50 million annually to high street brands like Topshop and Primark, which led Mahmud to found the Boohoo brand in 2006.
The company has grown rapidly and is believed to be worth £ 2 billion or more and employ 2,352 people.
