Footballers risk missing out on lucrative sponsorship deals as brands hesitate to connect with players after a string of harmful Covid rule violations
- Footballers risk missing out on lucrative sponsorship deals if they are concerned
- Profitable commercial partnerships with players are the order of the day
- It is believed that brands are currently reluctant to associate with stars
Footballers risk missing out on lucrative sponsorship deals as brands fear connecting with players after a string of harmful Covid violations.
Due to the worldwide popularity of the Premier League, extremely profitable commercial partnerships with footballers have been the order of the day in recent years.
But Sportsmail Brands are known to be hesitant to bond with footballers at the moment as more and more players outrageously break Covid-19 regulations.
Three Spurs stars and a West Ham player (see above) have broken the party rules despite Covid-19 restrictions over the Christmas period
The Captain of the Crystal Palace, Luka Milivojevic (left), celebrates at a New Year’s Eve party with Fulham’s Aleksandar Mitrovic (right)
Pep Guardiola’s decision to support Benjamin Mendy after breaking Covid’s rules angered fans
LIKE PREMIER LEAGUE STARS BROKE RULES
Tottenhams Sergio Reguilon, Erik Lamela and Giovani Lo Celso were punished and reminded of their responsibilities after being pictured in a large group photo next to West Ham’s Manuel Lanzini and their families on Christmas Day.
Manchester City says they are investigating Benjamin Mendy hosted a New Year’s Eve party that was attended by guests from outside his household. He was a replacement in City’s next game.
Crystal Palace and Fulham open an investigation Aleksandar Mitrovic and Luka Milivojevic after they partied together – but Palace put the midfielder in their next game as captain.
Seven Premier League players were exposed during the holiday season last weekend for disregarding government restrictions, including many more last year. This news has sparked an angry public backlash.
These public embarrassments have not gone unnoticed by brands that are now concerned about the risks to footballers given the negative exposure.
A source said: “There have only been a handful of cases but all footballers have started with the same brush.
“When you are looking for a brand ambassador, the last thing you want is that that person is seen as someone who is putting people’s health at risk.”
Industry sources have shown that mid-to low-level player sponsorship deals have been hit hardest by the financial crisis caused by the coronavirus outbreak.
While the best-known players are always entering into suspiciously money-making trade deals, the branding opportunities are expected to diminish noticeably for most footballers as companies cut their clothing accordingly.
And the public disapproval of the behavior of some actors has once again worried companies.
The players’ actions have led to widespread condemnation and even resulted in the professional footballers’ association – the players’ union – reminding footballers of their responsibilities. On Wednesday, players were told in a memo that “complying with national restrictions is setting the right example for millions of fans”.