Lidl will continue its plans to open 200 new stores by 2023 after “record breaking” Christmas sales, which saw shoppers buying nearly 1 million bottles of pink prosecco
- Lidl wants to increase the store portfolio from 800 to 1,000 by 2023
- Deluxe ranges and festive favorites like mince pies sold well
Lidl has vowed to press ahead with plans to rapidly expand its store after posting record Christmas sales.
Even if many have a smaller Christmas than normal, the average number of cash buyers spent at Lidl during the holiday season increased, causing total sales to jump 17.9 percent in the four weeks ended December 27. The group does not publish comparable sales figures.
The average festive basket size rose nearly a quarter during the review period, with buyers snapping up a million bottles of pink prosecco.
The Germany-based discount supermarket plans to grow its store portfolio from 800 to 1,000 by 2023 and claims it remains on track to achieve that.
Growing sales: Lidl has vowed to press ahead