Lidl will continue its plans to open 200 new stores by 2023 after “record breaking” Christmas sales, which saw shoppers buying nearly 1 million bottles of pink prosecco
- Lidl wants to increase the store portfolio from 800 to 1,000 by 2023
- Deluxe ranges and festive favorites like mince pies sold well
Lidl has vowed to press ahead with plans to rapidly expand its store after posting record Christmas sales.
Even if many have a smaller Christmas than normal, the average number of cash buyers spent at Lidl during the holiday season increased, causing total sales to jump 17.9 percent in the four weeks ended December 27. The group does not publish comparable sales figures.
The average festive basket size rose nearly a quarter during the review period, with buyers snapping up a million bottles of pink prosecco.
The Germany-based discount supermarket plans to grow its store portfolio from 800 to 1,000 by 2023 and claims it remains on track to achieve that.
Growing sales: Lidl has vowed to press ahead with its plans to rapidly expand its stores after reaching record highs in Christmas sales
The chain believed shoppers switched £ 34.7million from other supermarkets to Lidl over Christmas.
Sales of Lidl’s Premium Deluxe range rose 22 percent, while festive favorites like mince pies and panettone also sold well.
Lidl said it had sold over 2.7 million servings of panettone in the reporting period, which corresponds to 7,000 glasses of mulled wine and almost 17,000 classic deluxe luxury mince pies per hour.
The Christmas sweater in the Lidl colors blue, yellow and red is sold every minute for a price.
The supermarket continued its £ 1.3 billion business expansion program in December, opening four new stores, including locations in Southampton and Nottingham.
Lidl said its festive sales meant it was the “fastest growing retailer compared to the Big 4 supermarkets and major competitors”.
Christian Härtnagel, Managing Director of Lidl GB, said: “Although this Christmas is a difficult time for many across the country, we are happy to help our customers enjoy themselves by offering high quality food at the lowest prices on the market to offer.
“Our record sales and the significant growth in basket size only show the strength of Lidl’s attractiveness.”
Loyalty: Lidl launched a new loyalty app in September last year
He added, “Looking ahead to this year, we remain committed to our expansion and investment plans and bring our high quality, unbeatable value to more customers across the country.”
In September, Lidlhas launched its first smartphone loyalty rewards app that promises customers discounts on private label products, movie tickets and Sky TV packages.
The Germany-based discounter said shoppers using the new Lidl Plus app could get scratch card prices ranging from 25p to £ 20 for their weekly shop.
Customers who use the app have a one in five chance of winning on the scratch card with every purchase, according to Lidl.
Boost: Other supermarkets like Aldi have also benefited from the pandemic restrictions
Having been able to stay open non-stop, supermarkets benefited from the pandemic, and Sainsbury’s, Morrisons and Aldi saw higher Christmas sales in updates last week.
Lidl’s competing discounter Aldi also recorded a sales increase of 10.6 percent in the four weeks up to December 24th.
While supermarkets have benefited from the pandemic, other retailers like Debenhams and the Arcadia Group have accelerated their demise due to sporadic forced temporary closings.