According to a study, Lidl narrowly beat Aldi to be crowned the cheapest supermarket of 2020. Waitrose is the most expensive.
The researchers tracked the price of 45 popular products such as Hovis bread, Knorr stock cubes and free-range eggs in eight large supermarkets for at least 100 days between January and December 2020.
The average price of each item over the year and the average total cost of all 45 items in the “trolley” – taking into account the weight and quality of the items – were calculated by the consumer group Which?
According to a study, Lidl narrowly beat Aldi to be crowned the cheapest supermarket of 2020. Waitrose is the most expensive
With just 34 pence, Lidl was ahead of its rival Aldi, whose article basket costs an average of £ 43.01 (file image).
Cheapest to the most expensive supermarkets
- Lidl, £ 42.67
- Aldi, £ 43.01
- Asda, £ 48.71
- Tesco, £ 53.30
- Morrisons, £ 53.61
- Sainsbury’s, £ 56.38
- Ocado, £ 66.83
- Waitrose, £ 68.69
Lidl was the cheapest supermarket in the study. The average cart cost was £ 42.67.
At just 34p, Lidl was ahead of rival Aldi, whose basket of items averaged £ 43.01.
Asda was the third cheapest supermarket with the same basket averaging £ 48.71 – a difference of more than £ 5 when compared to Aldi or Lidl.
Waitrose was the most expensive supermarket in the study. The average cost for the 45 items was £ 68.69 – around 60 percent or £ 26.02 more than a similar store at Lidl.
The average cost for each item was determined by Which? The watchdog fears that supermarkets will have a head start on which products will be included in their study if they do the research again next year.
Which? This is the first time Lidl and Aldi have been included in their annual study, which now includes both private label and branded items.
The group also found large price differences between popular private label products at Waitrose and Lidl.
Waitrose (file image) was the most expensive supermarket in the study. The average cost for the 45 items was £ 68.69 – around 60 percent or £ 26.02 more than a similar store at Lidl
Britain’s favorite supermarkets – how and when were they founded?
1869 – Sainsbury’s was founded as a dairy in London by John James and Mary Ann Sainsbury. It became popular because it offered high quality items at low cost, and in 1882 it had three stores on different market streets. In the same year, the first own-brand product, Speck, came onto the market. In 2019 it had an operating profit of £ 312 million.
1899 – Morrisons is founded as an egg and butter trader by William Morrison, who had a stall in Bradford Market. The first self-service store was founded in 1961. It had an operating profit of £ 513 million in 2020.
1904 – Waitrose & Partners opens its first store on Hauptstrasse. Founders Wallace Wyndham Waite, Arthur Rose and David Taylor sold groceries from the store in Acton.
1919 – Tesco founder Jack Cohen sets up a market stall in London selling excess groceries. He first used the Tesco name in 1924 when he sold his first private label product, Tesco Tea. In 1929 the first Tesco store was born. Tesco achieved an operating profit of £ 2.96m in 2020.
1949 – Associated Dairies & Farm Stores – later Asda – are founded in Leeds. In 1965 the business became Asda when it merged with the Asquith supermarket chain. Asda combines Asquith and Dairies for its name.
1973 – The first modern Lidl store with just three employees and 500 products opens in Ludwigshafen. Lidl stores appeared across Europe in the 1990s. There are now 11,200 Lidls worldwide – with 310,000 employees. One of Lidl’s cost-cutting techniques is to keep all the shelves in each store exactly the same size so they can calculate exactly how much they need and keep overhead costs down.
1961 – The Albrecht family opened their first Aldi store in Germany in 1961, making it the world’s first discount supermarket.
2000 – Ocado is founded by bankers Jonathan Faiman, Jason Gissing and Tim Steiner and is called L.M. Solutions. In October of this year it entered into a partnership with Waitrose and in June 2001 the name Ocado was born. Food orders have been delivered since 2002.
For example, Waitrose cooked and peeled cold water prawns cost an average of £ 4.60, while the equivalent at Lidl costs £ 1.99.
Waitrose’s own-brand six-pack of very large free range eggs averaged £ 2.47, while a similar product at Lidl was almost half the price of £ 1.27.
Ocado was the second most expensive supermarket in the study. The cart was £ 66.83 while Sainsbury’s was the third most expensive retailer at £ 56.38.
The supermarkets had to adapt quickly to the changed customer behavior in 2020 when the coronavirus crisis hit. Tight household budgets, panic buying, and increasing demand for home deliveries played a role.
Which? Neither Aldi nor Lidl offer home delivery, and they would have struggled to compete with supermarkets that ramped up their delivery services at the beginning of the pandemic.
But Aldi offered food packages for home delivery to help vulnerable people receive essential goods.
Customers couldn’t choose what was in the boxes and included items like antibacterial handwash, salted peanuts, pieces of tuna, and rice.
In general, sales in supermarkets have been boosted by the pandemic – Tesco sales rose 6.6 percent to £ 26.7 billion in the first half of 2020.
While Morrisons saw like-for-like sales increase 8.7 percent in the first half, profits fell a quarter due to the pandemic cost of £ 155 million
Aldi UK’s sales rose by at least 10 percent in the first half of 2020 – compared to 8 percent in the previous year.
Asda – owned by Walmart in the US – saw like-for-like sales increase 3.5 percent between January and March 2020.
Sainsbury’s saw sales spike over the winter, leading to a £ 60 million increase in profit forecast. On a like-for-like basis, sales rose by 9.3 percent between November 1 and January 2.
Ocado saw sales jump 35 percent in the three months ended November 29, after a joint venture with Marks & Spencer that grossed £ 580 million.
Annual income will be over £ 70 million – almost double what it was last year.
In the six months to July, Waitrose saw sales increase by 10 percent.
Natalie Hitchins, director of household products and services at Which? Said, “Many households have been under financial pressure from the pandemic. So getting good value for your weekly store is more important than ever.
‘Our analysis shows that customers don’t have to pay for their groceries beyond the odds.
“Customers looking to save money and reduce the cost of their weekly shop this New Year should consider shopping at the best prices.”
Tesco founder Jack Cohen is setting up a market stall in London to sell excess food. He first used the Tesco name in 1924 when he sold his first private label product, Tesco Tea. Pictured: Tesco in 1967
Sainsbury’s was founded as a dairy in London by John James and Mary Ann Sainsbury. It became popular because it offered high quality items at low cost, and in 1882 it had three stores on different market streets. Pictured: A grocer in Sainsbury in 1928