English Wine Sales Bubbling: Nyetimber reports online sales spike as Brits drink more during the pandemic
Nyetimber has reported an increase in online sales as English winemakers continue to challenge their better-known French counterparts.
The company said online sales rose 800 percent in the second half of 2020 compared to the previous year – due to the fact that Brits drank a lot of alcohol during the pandemic.
With 11 vineyards in West Sussex, Hampshire and Kent, the Rosé MV performed particularly well, with sales up 15x over the Christmas season.
Lockdown drinking: Winemaker Nyetimber said online sales increased 800 percent year over year in the second half of 2020
CEO and owner Eric Heerema said, “We were delighted with how much online sales have grown over the past year.”
English wine producers were among the winners of the pandemic. Nyetimber rival Gusbourne reported the best year ever in 2020 with a 29 percent increase in sales.
At Chapel Down, revenues have also increased since the pandemic.
English wine has grown in strength over the past decade, helped by the warmer temperatures for viticulture.
The climate has also led French champagne houses to settle in the UK.